Our Story


Hey, girl. Thanks for stopping by. I’d love to share why I invest my days into serving you at Refinne.  I endured lifelong severe skin inflammation - eczema and dermatitis - until I studied chemistry in college. After taking biochemistry and organic chemistry courses, I channeled my discomfort into innovation by creating my own natural formulations at home. The intersection of passion and preparation has inspired my daily commitment to you and your wellness.

My Vibe

I created this inclusive clean beauty destination to especially deliver wellness, positivity, resilience, and inspiration into your day. I’m that sometimes-crunchy-granola wifey mom who loves days at the lake and has gone ocean surfing, yet still cherishes a refreshing skincare ritual, yoga, and a good nonfiction paperback with a cup of tea.


Here’s what keeps me going every day: Most people (over 70%) experience stress that affects their physical and mental health. Stress is even a top reason for missing work. Anxiety and depression double our sick days from work. And get this, women often suffer in silence. Surprised, not surprised.

My PhD focusing on women’s wellness equipped me to create Refinne. Our mission is to support the wellness of accomplished women through self-care. More than a third of women are shown to be stressed out about their appearance and body image. So, we’re here to elevate the skincare conversation to involve beauty from the inside out.

Sowing Good Seeds

Refinne intentionally partners with indie and family owned businesses for our supplies because as a 4th gen entrepreneur, I understand how important these businesses are to our families and communities. Plus, you can purchase with a purpose at Refinne. Be sure to check out the ways in which we give back.

Share the Love

I’m grateful you’re here to start an easy, affordable skincare ritual with us. Referrals are important to us as we pursue organic, ad free growth, so please tell a friend. Then have a ladies night-in to share our goodies. Your friends will celebrate you!

Feel free to connect in our bold, conscious beauty community for some good vibes. And reach out on IG @DrJennEdwards to let me know your favorite way to recharge with Refinne.

The journeys of women are complex and we need a space where we are accepted, rested, and recharged. Welcome in.

Be the light,

Dr. Jennifer Edwards
Creator and Chemist
Refinne Skincare

P.S. Refinne is my name spelled backwards, without the J.